“Jordan 25 Years | Bean Sprout”

What could 🌱 possibly have in common with legendary rapper Jony J?

According to the ”Air Historian“... EVERYTHING!

Dude is a genius sneakerhead (played by iconic Bejing comedian Tong Monan) and the star of this 6 part mini-docu series. He loves his museum/sneaker cave and lives to philosophize about Air Jordan‘s bigger-than-basketball history.

Role: Editor

Brand: Jordan
Agency: Wieden+Kennedy
Creatives: Jing Qiu, Nick Partyka
Post Production House: Fin