“Jordan 25 Years | Bean Sprout”
What could 🌱 possibly have in common with legendary rapper Jony J?
According to the ”Air Historian“... EVERYTHING!
Dude is a genius sneakerhead (played by iconic Bejing comedian Tong Monan) and the star of this 6 part mini-docu series. He loves his museum/sneaker cave and lives to philosophize about Air Jordan‘s bigger-than-basketball history.
Role: Editor
Brand: Jordan
Agency: Wieden+Kennedy
Creatives: Jing Qiu, Nick Partyka
Post Production House: Fin