“Rare Talent Agency”

A campaign film for a real program designed to promote a more diverse casting vision in the ad industry. The film was an immediate hit on Chinese social media and many talents featured in the film are casted in many ads produced by major brands like Tmall and Vivo.

Let the unseen be seen. 

Role: Director

Client: Kode Center for Rare Disease 
Agency: Anzhi Creative
Creative: Ah Zhuang, Ah Suan